*Exposing price discrimination in online shopping (Marketplace)*
We expose price discrimination tactics online retailers use to make more money off customers. Find out how to game the system in your favour to get the lowest price online.
*How companies use personal data to charge different people different prices for the same product*
Ever notice how after online shopping or browsing, the advertisements you see on every website seem to have been personalized to include whatever you were looking for?
A Marketplace investigation reveals it's not just ads that your browsing history can affect — it's also the price you're charged.
Companies have the technology to personalize your price using data from your computer, and a Marketplace test shows they're using it.
Shoppers accessing the same website at the same time can be shown different prices for the same product.
https://www.youtube.com/watch?v=NZVpbwz6kPk
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